Streetwear 2021

We teamed up with Google to showcase our streetwear collection inside Google Maps and Google Streetview.

What was born in the street,
stays on the street.

The Insight

As lockdown still hard in the biggest cities, Zalando’s Spanish team decided to bring the campaign digital experience to another level, we teamed up with Google Maps to bring our Streetwear lookbook to Google Street View.

The Story/Idea

The idea was to collaborate in creating 360° geolocated images, integrating them in Google Maps in specific places, paying homage to famous street culture spots like the MACBA Square in Barcelona and the Malasaña neighborhood in Madrid.

The Execution

We created a special map on Google Streetview
for each city and invited local influencers to be
featured in the Google Streetview images. We also
created a video and a behind-the-scenes about the activation.

Campaign Film

Google Street View Shots

Reference at Google Street View.

Reference at Google Street View

Reference at Google Street View.

Reference at Google Street View.

CLASSiC Stills

OUTDOOR

Images were blurred inviting the audience to ‘unlock’ the outfits via QR code and buy directly from the Google Maps platform.

Making Of

Zalando Creative In-House

Concept & Art Direction: GLAZIONE ROCHA
Concept & Copywriting: SAMUEL BAKOWSKI
Campaign Managers: CLAUDIA GEBHARDT & AMY ROBINSON
Account Manager: DAGMARA RECZKA