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Glazione Rocha | Senior Art Director | Portfolio

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—  About

I'm a Creative Director & Senior Art based in Berlin.

Originally from Rio de Janeiro, I started my career as an Art Director Intern at F/Nazca Saatchi & Saatchi in São Paulo. Later, I moved on to Europe to work at BBDO Bucharest, McCann Erickson Bucharest, Grey Barcelona and now at Saatchi & Saatchi Germany.

Expertise - Ensure excellence throughout integrated campaigns for Saatchi Germany portfolio of clients. Branded storytelling across all mediums: TVC, print, video, events, social media and content. Creative solutions for entire campaign process, from a pitch to production and from activation to data performance evaluations.

Leadership - Leading and mentoring a creative department with Copywriters, Art Directors, Motion Designers and Front End Developers , implementing a dynamic workflow to get the best out of the team. Collaborating with the management in defining company creative strategies and value propositions to clients. Representation of Saatchi Germany at brand conferences and industry events.

I'm currently the creative leader for three international Healthcare brands: Merck Pharmaceutics, Elanco Pet Care, and Sanofi. I'm also occasionally involved in projects for Deutsche Telecom, Toyota/Lexus e B&O Play (Bang & Olufsen).

 

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glazione@gmail.com           +49 151 290 96 774

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Awards

ABP Festival

Brazilian Advertising Association Festival

2 silver and 2 bronzes - Print & Outdoor
Claro Mobile & Diário de São Paulo
Agency: F/ Nazca Saatchi & Saatchi
2008 - 2009

EFFIE Festival

European EFFIE Advertising Effectiveness Competition

2 Bronzes - Integrated & Effectiveness
Mars / Sneakers Campaign
Agency: Graffiti BBDO
2011 

Lutzer's Archive Magazine 

Global Advertising, Design & Photography Magazine

2 Ads - Print & Outdoor
CCAA
Agency: NBS Rio
2014

CCSP Festival

São Paulo's Advertising National Festival

3 Nominations - Print & Outdoor
Ariel, Electrolux & Nissin
Agency: F/ Nazca Saatchi & Saatchi
2008 - 2009

 

 

Brands

—  I had the opportunity to develop creative content for this brands:

Agencies

—  10+ years of experience working at multinationals agencies across 4 countries: Brazil, Romania, Spain & Germany.

Events

—  Selected to represent Germany in the Pixels of Fury competition at the Cannes Advertising Festival 2017.

— Official speaker for the Tech Open Air Berlin 2016 satellite event: Creativity & Technology for Fashion Start-Ups

— Attendance at Art Directors Club Germany 2016 & 2017

— Attendance at Tech Open Air Berlin 2015

— Attendance at El Sol Festival 2014 (Spain)

— Attendance at SÓNAR D+ 2014

— Attendance at OFF Barcelona 2013 & 2014