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Glazione Rocha | Senior Art Director | Portfolio

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—  About

I'm a senior creative and art director from Brazil currently based in Germany.

Originally from Rio de Janeiro and after having completed my studies at ESPM University, I had an opportunity to start my career as an Art Director Intern at F/Nazca Saatchi & Saatchi in Brazil. Later, I moved on to Europe working in advertising agencies like BBDO Bucharest, McCann Erickson Bucharest and Grey Barcelona. Currently, I'm a Senior Art Director at Saatchi & Saatchi Germany.

I'm a concept creative with an art director background, an expert in creating cross-platform stories and experiences for brands. I've worked with multicultural teams in Brazil, Spain, Romania, and Germany. 

My expertise lies in creating concept/stories for all mediums, from a classic TV spot to social media and overlooking the entire campaign process, involving pitches, production and activations. I have a hybrid style flowing from traditional advertising, to digital design and hand-on solutions produced mostly by myself inside the agency. I'm also very experienced in content making, using photography, motion design, and video editing as my secret weapons.  

In my management skills, I'm able to brief, inspire and guide junior creative teams and present concrete solutions to the board of executives. Over the years, I've acquired good presentation skills and experience in client expectation management, taking positive and quick reactions to unexpected scenarios and short timelines.

After 8 years in Europe, I'm the creative who's responsible with ensuring the excellence of integrated campaigns for Saatchi Germany's Healthcare Unit, where we are global creative leaders for 3 international brands: Merck Pharmaceutics, Elanco Pet Care, and Sanofi. I'm also occasionally involved in projects for Deutsche Telecom, Toyota/Lexus e B&O Play (Bang & Olufsen).

 

 

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glazpic.jpg
 

glazione@gmail.com           +49 151 290 96 774

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Awards

ABP Festival

Brazilian Advertising Association Festival

2 silver and 2 bronzes - Print & Outdoor
Claro Mobile & Diário de São Paulo
Agency: F/ Nazca Saatchi & Saatchi
2008 - 2009

EFFIE Festival

European EFFIE Advertising Effectiveness Competition

2 Bronzes - Integrated & Effectiveness
Mars / Sneakers Campaign
Agency: Graffiti BBDO
2011 

Lutzer's Archive Magazine 

Global Advertising, Design & Photography Magazine

2 Ads - Print & Outdoor
CCAA
Agency: NBS Rio
2014

CCSP Festival

São Paulo's Advertising National Festival

3 Nominations - Print & Outdoor
Ariel, Electrolux & Nissin
Agency: F/ Nazca Saatchi & Saatchi
2008 - 2009

 

 

Brands

—  I had the opportunity to develop creative content for this brands:

Agencies

—  10 years of experience working at multinationals agencies across 3 countries.

Events

—  Selected to represent Germany in the Pixels of Fury competition at the Cannes Advertising Festival 2017.

— Official speaker for the Tech Open Air Berlin 2016 satellite event: Creativity & Technology for Fashion Start-Ups

— Attendance at Art Directors Club Germany 2016 & 2017

— Attendance at Tech Open Air Berlin 2015

— Attendance at El Sol Festival 2014 (Spain)

— Attendance at SÓNAR D+ 2014

— Attendance at OFF Barcelona 2013 & 2014