Glazione Rocha | Senior Art Director | Portfolio


—  About

13 years experience in developing cross-media campaigns and digital experiences with focus in fashion & lifestyle.

Originally from Rio de Janeiro, I started my career in advertising as a Jr. Art Director at F/Nazca Saatchi & Saatchi in São Paulo. Later on, relocated to Europe at BBDO and McCann Erickson in Bucharest, Grey Barcelona and Saatchi & Saatchi in Germany.

I led pitches and projects for clients like Zalando, Procter & Gamble, Nike, Bang & Olufsen, Snickers, M&M's, Coca-Cola, Vodafone, Skittles, SEAT, Merck Pharmaceutics & Deutsche Telekom. Working alongside a team of copywriters, developers, strategists, filmmakers and producers to make world-class creative in a broad range of mediums.

Specialist in art direction craft, but a generalist when it comes to solving business problems. Pragmatic, hands-on experience and a strong knowledge of trends, technologies, online/offline marketing strategies, pitch decks and storytelling presentation skills.

Ensure excellence throughout integrated digital campaigns using compelling storytelling across all platforms and media with strong focus on digital productions for Social Media, Motion Design, VR-AR and online branded content. Creative solutions for entire campaign process, from a pitch to production and from activation to data analytics. 

Currently Associate Creative Director & Design Studio Lead at Zalando SE, the biggest fashion e-commerce in Europe.


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Glazione.jpg          +49 162 237 0185

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ABP Festival

Brazilian Advertising Association Festival

2 silver and 2 bronzes - Print & Outdoor
Claro Mobile & Diário de São Paulo
Agency: F/ Nazca Saatchi & Saatchi
2008 - 2009

EFFIE Festival

European EFFIE Advertising Effectiveness Competition

2 Bronzes - Integrated & Effectiveness
Mars / Sneakers Campaign
Agency: Graffiti BBDO

Lutzer's Archive Magazine 

Global Advertising, Design & Photography Magazine

2 Ads - Print & Outdoor
Agency: NBS Rio

CCSP Festival

São Paulo's Advertising National Festival

3 Nominations - Print & Outdoor
Ariel, Electrolux & Nissin
Agency: F/ Nazca Saatchi & Saatchi
2008 - 2009




—  I had the opportunity to develop integrated campaigns for like:


—  15 years of experience working at multinationals agencies across 4 countries: Brazil, Romania, Spain & Germany.


—  Attendance at Tech Open Air Berlin 2017 & 2018

— Hackathon Adidas 2018 - Amsterdam, Netherlands

— Attendance at DMEXCO 2016 & 2017

—  Selected to represent Germany in the Pixels of Fury competition at the Cannes Advertising Festival 2017.

— Official speaker for the Tech Open Air Berlin 2016 satellite event: Creativity & Technology for Fashion Start-Ups

— Attendance at Art Directors Club Germany 2016 & 2017

— Attendance at El Sol Festival 2014 (Spain)

— Attendance at SÓNAR D+ 2014

— Attendance at OFF Barcelona 2013 & 2014


Glazione Rocha - Torstraße, 72 - Berlin - Germany // Phone +49 162 237 0185 // Email: