Sportswear SS20
Zalando’s first campaign shot 100% remotely.
Zalando SportsWEAR SS20
The Insight
During the first COVID wave on June 2020, athletes saw themselves locked up at home without the opportunity to go to gyms or train in public spaces.
The Story/Idea
Zalando launched a campaign to inspire Europeans to keep practicing their passion from home and keep exercising no matter what.
The Execution
We invited European athletes and influencers to show how professionals kept themselves busy and how they were improvising according to the regulations.
Campaign FilmS
Campaign Stills
Social Media
Case Film
Zalando Creative In-House
Concept & Art Direction: GLAZIONE ROCHA
Concept & Copywriting: SAMUEL BAKOWSKI
Campaign Managers: CLAUDIA GEBHARDT & AMY ROBINSON
Account Manager: DAGMARA RECZKA
