Zalando Street View
Shot by Marc Montese
Directed by Phillip Spencer
Creative Direction: Glazione Rocha
Client: Zalando
THE FIRST FASHION EDITORIAL
& SHOPPABLE LOOKBOOK
INSIDE GOOGLE STREET VIEW
The Insight
As lockdown still hard in the biggest cities, Zalando’s Spanish team decided to bring the campaign digital experience to another level, we teamed up with Google Maps to bring our Streetwear lookbook to Google Street View.
The Story/Idea
The idea was to collaborate in creating 360° geolocated images, integrating them in Google Maps in specific places, paying homage to famous street culture spots like the MACBA Square in Barcelona and the Malasaña neighborhood in Madrid.
The Execution
We created a special map on Google Streetview
for each city and invited local influencers to be
featured in the Google Streetview images. We also
created a video and a behind-the-scenes about the activation.
Reference at Google Street View
Try on Google Street View.
Images were blurred inviting the audience to ‘unlock’ the outfits via QR code and buy directly from the Google Maps platform.
