Social Media
Glazione Rocha
Social Media Creative
& Content Specialist
at Zalando
+491627736153
glazione@gmail.com
Instagram
LinkedIn
Digital Design
Motion Design
Video Editing
AR/VR
Zalando Plus Early Access Social Design
Seven Seas Youtube VR Experience
Zalando Tik Tok Singles Day Campaign
This Singles Day Zalando celebrates all those things that you can enjoy about being single that those within relationships may be envious of missing out on. We believe this approach will both enable us to win the hearts and minds of singles by celebrating and empowering them, but also strike a chord with those non-singles by placing a nostalgic smile on their face.
Idea
Our campaign was focused solely on influencers who will embody the strength and empowering energy of the campaign. This casting will allow us almost to personify this energy, driving credibility and authenticity to our concept. Our hero influencers have a presence on both TikTok and Instagram but were also used on our onsite communication.
Image content
TikTok activation
Zalando Singles Day AR Filter
“Dancing On Our Own” was an interactive Instagram beauty filter and Instagram Reels challenge that embraced all the positives of being single.
Zalando Sports Campaign Social Posts
Gifs
IG video loopings
Zalando Sales AW19 Social Stories
Concept and development of social animation for the Sales SS20 Campaign