New Markets
Expanding in Eastern Europe is a crucial step to becoming a truly European fashion platform. The campaign marked the introduction of Zalando's brand in the region, in line with our global brand personality/image to portray Zalando's fashion expertise and values.
The best fashion, from every angle.
The Insight
Eastern European Markets have a functional relationship towards fashion and sensible towards convenience and price benefits rather. While launching in new markets, we needed to present the Zalando brand emotionally and lay out the product and it’s specifics benefits for the first time.
The Story/Idea
" The best fashion from every angle" with this motto, we introduced Zalando in the Eastern European markets, and the idea was to show how our consumers interact with the wide assortment of new brands Zalando is making available in those markets.
The Execution
We created films exploring the infinite possibility
of self-expression of two of our main target groups, creating a multiplying effect together with an engaging soundtrack.
Campaign FilmS
CAMPAIGN IMAGES
LOCAL CATEGORY Stills
DIGITAL EXECUTION
Zalando Creative In-House
Concept & Art Direction: GLAZIONE ROCHA
Concept & Copywriting: SAMUEL BAKOWSKI
Campaign Managers: CLAUDIA GEBHARDT & AMY ROBINSON
Account Manager: DAGMARA RECZKA