NA-KD Arabia
A campaign to speak to everyone, whether they're scrolling through screens or strolling through the real world.
NA-KD Marocco:
OUMAYMA & KHAOULA
The Insight
In our contemporary world, the boundaries between traditional office spaces and digital workspaces are becoming increasingly blurred. As the concept of remote and hybrid work continues to evolve, so too must our perception of officewear.
The Story/Idea
Our campaign concept will celebrate the fusion of classic and digital by showcasing officewear that seamlessly transitions between physical and virtual environments.
Placed in NYC, our models explored the bustling financial area to set the tone.
The Execution
The campaign uses digitally inspired visuals, hybrid media amplification, and innovative activations to speak to modern professionals navigating both workspaces. We wanted to speak to everyone, whether they were scrolling through screens or strolling through the real world.
Campaign Film
CAMPaiGN STILS
DESIGN
Hugo Boss Creative In-House
Creative Direction: GLAZIONE ROCHA (Freelance)
Concept & Copywriting: MAYA SCHMIDT
Campaign Managers: KLAUDIA MINNT & ANNY BIGGON
Account Manager: MARINA SANCHES