Cyber Week 2020
Zalando Cyber Week 2020
The Insight
Everyone has spent the majority of the year stuck at home and with travel still severely restricted, people are dreaming and fantasizing about their next big adventure from the confines of their own home.
The Story/Idea
The campaign concept was ‘Use your imagination’ and invited the audience through TV, OOH & Social Media to travel in stylish ways to many places without leave home.
The Execution
We will bring this concept to life by showing our
cast acting out their escapist fantasies in front
of printed or green screen ‘wallpaper’ backdrops
that visualize exotic, chic, or even surreal locations.
Campaign Stills
Campaign Film
Social Media
Zalando Creative In-House
Concept & Art Direction: GLAZIONE ROCHA
Concept & Copywriting: SAMUEL BAKOWSKI
Campaign Managers: CLAUDIA GEBHARDT & AMY ROBINSON
Account Manager: DAGMARA RECZKA