Cyber Week 2021
We invited a constellation of social creators to remind everyone to seize their moment during Zalando’s Cyber Week, the year’s ultimate fashion event with up to 70% discount on the widest fashion assortment in Europe.
NOW CELEBRATING: CYBER WEEK.
Now is your moment to not only
live in the now, but celebrating it.
The Insight
We’re constantly on the lookout for the next BIG thing when it’s so easy to celebrate the small things. Small accomplishments, moments of joy and togetherness. Life’s too short to wait only for big things to celebrate. Everyone can seize their moment during Cyber Week, the year’s ultimate fashion event with up to 70% discount.
The Story/Idea
Cyber Week is the GOAT of online shopping experiences and deserves to be celebrated appropriately. Our widest assortment and best deals allow our customers to instantly indulge in everything they love – for us and for others. On top of that, the sale items prepare them to celebrate whatever they are into at any given moment for many days to come.
The Execution
The Cyber Week campaign execution is all about
celebrating. Even small moments. The print execution
shows this celebration by working with joyful movements and light reflections simulating disco ball lights.
Tik Tok celebration trends inspire the films, and the claim mechanic connects the “Now celebrating” to the trend.
Campaign Films
Campaign Stills
OOH
DIGITAL Execution
Social
Influencer Social Haul
IG Stories Countdown
Tik Tok Cyber Trends
Zalando Creative In-House
Concept & Art Direction: GLAZIONE ROCHA
Concept & Copywriting: SAMUEL BAKOWSKI
Campaign Managers: DAGMARA RECZKA & JORIS HERMANNS
Account Manager: SANDRA LOCHE & JIMIN LEE
AGENCY: KOLLE REBBE