Autumn Winter 2020
Our campaign celebrated those who have reinvented themselves. And inspire others to add a new chapter to their lives. We immortalized people’s stories of change by turning them into fun, shareable content - performed by Patricia Allison from Netflix’s Sex Education.
Change Never ENDS.
The Insight
2020 was a year of change for everyone, we changed the way we work, the way we interact with each other, and for many of us, was an opportunity to rethink priorities and give a new fresh start.
The Story/Idea
Change is a never-ending story, and most times, it is actually for the better. The idea is to show stories of change from our characters and invite the audience to send their own.
The Execution
To kick it off we created 2 stories: the first, Ali finally took the
first step to assume his relationship with his love and in In the second, we show how a dance couple adjusts to new distancing rules to keep their passion alive.
Campaign Films
Campaign Stills
OOH/Print Execution
OOH Media Coverage
Digital Onsite & App
Social Media
We invited Patricia Allison from the Netflix Series, Sex Education to ask the audience in sending their personal stories of change, and we turned the best stories into short films performed by Patricia.
Zalando Creative In-House
Concept & Art Direction: GLAZIONE ROCHA
Concept & Copywriting: SAMUEL BAKOWSKI
Campaign Managers: CLAUDIA GEBHARDT & AMY ROBINSON
Account Manager: DAGMARA RECZKA