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Glazione Rocha | Senior Art Director | Portfolio
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— About
13 years experience in developing cross-media concepts, campaigns, films and digital experiences.
Originally from Rio de Janeiro, he started career in advertising as a Jr. Art Director at F/Nazca Saatchi & Saatchi in São Paulo. Later on, relocated to Europe at BBDO and McCann Erickson in Bucharest, Grey Barcelona and Saatchi & Saatchi in Germany.
Spearheading pitches and projects for clients like Procter & Gamble, Nike, Bang & Olufsen, Snickers, M&M's, Coca-Cola, Vodafone, Pepsi, Bayer, Skittles, Ariel, Nissin, SEAT, Merck Pharmaceutics & Deutsche Telecom. Working alongside a team of copywriters, developers, strategists, filmmakers and producers to make world-class creative in a broad range of mediums.
Specialist in art direction craft, but a generalist when it comes to solving business problems. Pragmatic, hands-on experience and a strong knowledge of trends, technologies, online/offline marketing strategies, pitch decks and storytelling presentation skills.
Ensure excellence throughout integrated digital campaigns using compelling storytelling across all platforms and media: ATL, UI & UX design, digital performance marketing, digital OOH, VR-AR and online branded content. Creative solutions for entire campaign process, from a pitch to production and from activation to data analytics.
Currently Creative Lead Digital Campaigns at Foodora, a food ordering startup based in Berlin.
glazione@gmail.com +49 0162 237 0185
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Awards
ABP Festival
Brazilian Advertising Association Festival
2 silver and 2 bronzes - Print & Outdoor
Claro Mobile & Diário de São Paulo
Agency: F/ Nazca Saatchi & Saatchi
2008 - 2009
EFFIE Festival
European EFFIE Advertising Effectiveness Competition
2 Bronzes - Integrated & Effectiveness
Mars / Sneakers Campaign
Agency: Graffiti BBDO
2011
Lutzer's Archive Magazine
Global Advertising, Design & Photography Magazine
2 Ads - Print & Outdoor
CCAA
Agency: NBS Rio
2014
CCSP Festival
São Paulo's Advertising National Festival
3 Nominations - Print & Outdoor
Ariel, Electrolux & Nissin
Agency: F/ Nazca Saatchi & Saatchi
2008 - 2009
Brands
— I had the opportunity to develop creative content for this brands:
Agencies
— 13+ years of experience working at multinationals agencies across 4 countries: Brazil, Romania, Spain & Germany.
Events
— Attendance at Tech Open Air Berlin 2017 & 2018
— Hackathon Adidas 2018 - Amsterdam, Netherlands
— Attendance at DMEXCO 2016 & 2017
— Selected to represent Germany in the Pixels of Fury competition at the Cannes Advertising Festival 2017.
— Official speaker for the Tech Open Air Berlin 2016 satellite event: Creativity & Technology for Fashion Start-Ups
— Attendance at Art Directors Club Germany 2016 & 2017
— Attendance at El Sol Festival 2014 (Spain)
— Attendance at SÓNAR D+ 2014
— Attendance at OFF Barcelona 2013 & 2014
Glazione Rocha - Torstraße, 72 - Berlin - Germany // Phone +49 151 290 96 774 // Email: glazione@gmail.com