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Glazione Rocha | Senior Art Director | Portfolio

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— About

13 years experience in developing cross-media concepts, campaigns, films and digital experiences.

Originally from Rio de Janeiro, he started career in advertising as a Jr. Art Director at F/Nazca Saatchi & Saatchi in São Paulo. Later on, relocated to Europe at BBDO and McCann Erickson in Bucharest, Grey Barcelona and Saatchi & Saatchi in Germany.

Spearheading pitches and projects for clients like Procter & Gamble, Nike, Bang & Olufsen, Snickers, M&M's, Coca-Cola, Vodafone, Pepsi, Bayer, Skittles, Ariel, Nissin, SEAT, Merck Pharmaceutics & Deutsche Telecom. Working alongside a team of copywriters, developers, strategists, filmmakers and producers to make world-class creative in a broad range of mediums.

Specialist in art direction craft, but a generalist when it comes to solving business problems. Pragmatic, hands-on experience and a strong knowledge of trends, technologies, online/offline marketing strategies, pitch decks and storytelling presentation skills.

Ensure excellence throughout integrated digital campaigns using compelling storytelling across all platforms and media: ATL, UI & UX design, digital performance marketing, digital OOH, VR-AR and online branded content. Creative solutions for entire campaign process, from a pitch to production and from activation to data analytics.

Currently Creative Lead Digital Campaigns at Foodora, a food ordering startup based in Berlin.

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