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Glazione Rocha | Senior Art Director | Portfolio

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— About

I'm a senior creative and art director from Brazil currently based in Germany.

Originally from Rio de Janeiro and after having completed my studies at ESPM University, I had an opportunity to start my career as an Art Director Intern at F/Nazca Saatchi & Saatchi in Brazil. Later, I moved on to Europe working in advertising agencies like BBDO Bucharest, McCann Erickson Bucharest and Grey Barcelona. Currently, I'm a Senior Art Director at Saatchi & Saatchi Germany.

I'm a concept creative with an art director background, an expert in creating cross-platform stories and experiences for brands. I've worked with multicultural teams in Brazil, Spain, Romania, and Germany.

My expertise lies in creating concept/stories for all mediums, from a classic TV spot to social media and overlooking the entire campaign process, involving pitches, production and activations. I have a hybrid style flowing from traditional advertising, to digital design and hand-on solutions produced mostly by myself inside the agency. I'm also very experienced in content making, using photography, motion design, and video editing as my secret weapons.

In my management skills, I'm able to brief, inspire and guide junior creative teams and present concrete solutions to the board of executives. Over the years, I've acquired good presentation skills and experience in client expectation management, taking positive and quick reactions to unexpected scenarios and short timelines.

After 8 years in Europe, I'm the creative who's responsible with ensuring the excellence of integrated campaigns for Saatchi Germany's Healthcare Unit, where we are global creative leaders for 3 international brands: Merck Pharmaceutics, Elanco Pet Care, and Sanofi. I'm also occasionally involved in projects for Deutsche Telecom, Toyota/Lexus e B&O Play (Bang & Olufsen).

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