Glazione Rocha | Senior Art Director | Portfolio


—  About

13 years experience in developing cross-media concepts, campaigns, films and digital experiences.

Originally from Rio de Janeiro, he started career in advertising as a Jr. Art Director at F/Nazca Saatchi & Saatchi in São Paulo. Later on, relocated to Europe at BBDO and McCann Erickson in Bucharest, Grey Barcelona and Saatchi & Saatchi in Germany.

Spearheading pitches and projects for clients like Procter & Gamble, Nike, Bang & Olufsen, Snickers, M&M's, Coca-Cola, Vodafone, Skittles, SEAT, Merck Pharmaceutics & Deutsche Telekom. Working alongside a team of copywriters, developers, strategists, filmmakers and producers to make world-class creative in a broad range of mediums.

Specialist in art direction craft, but a generalist when it comes to solving business problems. Pragmatic, hands-on experience and a strong knowledge of trends, technologies, online/offline marketing strategies, pitch decks and storytelling presentation skills.

Ensure excellence throughout integrated digital campaigns using compelling storytelling across all platforms and media: ATL, UI & UX design, digital performance marketing, digital OOH, VR-AR and online branded content. Creative solutions for entire campaign process, from a pitch to production and from activation to data analytics. 

Currently Senior Art & Lead Digital Campaigns (ACD) at Zalando, the biggest fashion e-commerce in Europe, and leading a (wonderful) team of 7 creatives.


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ABP Festival

Brazilian Advertising Association Festival

2 silver and 2 bronzes - Print & Outdoor
Claro Mobile & Diário de São Paulo
Agency: F/ Nazca Saatchi & Saatchi
2008 - 2009

EFFIE Festival

European EFFIE Advertising Effectiveness Competition

2 Bronzes - Integrated & Effectiveness
Mars / Sneakers Campaign
Agency: Graffiti BBDO

Lutzer's Archive Magazine 

Global Advertising, Design & Photography Magazine

2 Ads - Print & Outdoor
Agency: NBS Rio

CCSP Festival

São Paulo's Advertising National Festival

3 Nominations - Print & Outdoor
Ariel, Electrolux & Nissin
Agency: F/ Nazca Saatchi & Saatchi
2008 - 2009




—  I had the opportunity to develop creative content for this brands:


—  13+ years of experience working at multinationals agencies across 4 countries: Brazil, Romania, Spain & Germany.


—  Attendance at Tech Open Air Berlin 2017 & 2018

— Hackathon Adidas 2018 - Amsterdam, Netherlands

— Attendance at DMEXCO 2016 & 2017

—  Selected to represent Germany in the Pixels of Fury competition at the Cannes Advertising Festival 2017.

— Official speaker for the Tech Open Air Berlin 2016 satellite event: Creativity & Technology for Fashion Start-Ups

— Attendance at Art Directors Club Germany 2016 & 2017

— Attendance at El Sol Festival 2014 (Spain)

— Attendance at SÓNAR D+ 2014

— Attendance at OFF Barcelona 2013 & 2014


Glazione Rocha - Torstraße, 72 - Berlin - Germany // Phone +49 162 237 0185 // Email: