BANG & OLUFSEN
MUSIC HERITAGE BANK
Beoplay ensures studio recording quality, so that beautiful music can be experienced at its most beautiful. Beoplay needs great musicians. Without them, our products are useless. But sadly, 2016 took our finest. David Bowie. Prince. George Michael. Leonard Cohen. Chester Bennington. Something needed be done. There will be no good music without good musicians. And therefore, no need for B&O Play.
In order to ensure the the next generations can also ‘make beautiful music’. We sent a letter addressed to the world’s best musicians asking them to anonymously send us their sperm so that 100 lucky women can keep the genius of music alive.
My role: Concept, Art Direction & Video editing | Saatchi & Saatchi