SEVEN SEAS VR
MERCK VR SURFER
A HEART RACING OPPORTUNITY TO SURF WAVES THROUGH THE COMFORT OF A VR HEADSET.
Following our Heartcare traditional campaign, special contents were designed specifically for the Arab market where we discovered that people would take better care of their health if they could do it in a family setting. The VR activation was designed specifically for malls where people spend most of the day due to heat.
My role | Concept, Art Direction & Prod. supervision | Saatchi Germany